“From our research, it seems that a batch of price drops occurred across the Americas and Central and Eastern Europe last week, with the Asia Pacific, Middle East and North Africa, and Africa price drops occurring this week,” the firm explained. Netflix executives have also signaled in recent years that the streamer would be flexible on pricing to ensure the company’s service remains accessible to various types of consumers while management looks to optimize returns.Īmpere compared Netflix’s current pricing to its pricing at the end of January to identify the changes across markets. The 28 Malaysian Ringgit ($6.32) is down from 35 Ringgit ($7.90) previously. “Starting today, our Basic Plan in Malaysia is now RM28 per month for both new and existing members,” the streamer tweeted in that country, for example. While Netflix didn’t unveil the pricing changes in a big announcement, it communicated them locally. This Netflix price drop affects “more than 10 million,” or more than 4 percent of the company’s more than 230 million subscribers as of the end of 2022, the expert estimated. Prince Harry Wins Partial Victory With $180K Damages Ruling in Phone Hacking Case These territories, which span Central and South America, Sub-Saharan Africa, the Middle East and North Africa, Central and Eastern Europe and the Asia Pacific regions will see discounts for the basic tier range from 20 percent to nearly 60 percent, with the price drop kicking in instantly for new and existing subscribers.” “The SVOD incumbent’s basic tier will record the highest percentage drop across a large number of territories. “Effective immediately Netflix is to drop monthly subscription pricing in more than 100 territories globally,” but not in North America and Western Europe where average revenue per user is higher, Ampere Analysis research manager Toby Holleran wrote on Wednesday. ![]() In contrast, streaming giant Netflix is dropping some of its prices in more than 100 international markets. CNN Sans ™ & © 2016 Cable News Network.As Hollywood giants focus on making their streaming businesses profitable, they have started raising the subscription prices for the likes of Disney+ and HBO Max. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Raising prices on consumers is an easy way to get it. The pricing increase comes a week before the streaming company is set to announce its fourth quarter earnings.īut the reason behind the company’s move is pretty simple: It has been spending billions of dollars on content, and as streaming becomes more integral to the entertainment landscape, growth for companies like Netflix tends to slow and attracting new subscribers gets harder.Īt that point, revenue needs to come from somewhere. Netflix’s stock rose roughly 2% following the news. As always we offer a range of plans so members can pick a price that works for their budget.” “We’re updating our prices so that we can continue to offer a wide variety of quality entertainment options. “We understand people have more entertainment choices than ever and we’re committed to delivering an even better experience for our members,” a Netflix ![]() Its basic plan was unchanged.Įxplaining its decision, Netflix provided a statement to CNN that was identical to its comment from October 2020, the last time it raised its prices. The premium plan went up $2 to $20.99 Canadian. In Canada, the price for Netflix’s standard plan also went up $1.50 to $16.49 Canadian. The basic plan went up $1 to $9.99 and the premium plan increased $2 to $19.99 ![]() In the United States, the subscription price for the standard plan rose $1.50 to $15.49. The streaming media company said Friday it is raising the prices on its plans in the United States and Canada. Your Netflix bill is about to go up again.
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